| experience, he knew this fruit tree
very well, always knew when an olive was at its best and relied
on this quality together with the old Tusacan expertise passed
on from father to son and the culture of tasting. He used these
fundamental qualities to set up his own company in 1930.
His sons, Dante and Marino learnt the knowledge and
passion from their father and together they set up one of
the first olive presses in the area and increased their heritage
of knowledge through their direct and constant contact with
farms, co-operatives and olive growers. Later, because of
their entrepreneurial talent, they started a modern network
of selling and opened up agencies in the central and northern
parts of Italy.
In the 1970s Dante's son, Giuseppe, under his father's guidance,
quickly learnt to recognize the freshness, aromas and bouquets
that different oils produced. A lifelong researcher and innovator,
he brought new and modern stimuli to the company. Since the
1980s his experience, research and innate intuition have motivated
him to work towards creating an "innovative image"
to work along "accurate marketing tools" to go beyond
quality, towards a concept of unique recognition in the world
of olive oil.
Giuseppe led Grappolini to create the company brand which
incorporated all the different products but made them unique
in their authenticity. He researched the properties of glass
in all its forms - an innovative design of the product that
led to a unique discovery in the world of glass used for bottling
oil and also the first to introduce the innovation of the
colour of glass. The use of "antyco" or "anticonductive"
in his bottles was a new challenge. Dark, green glass, which
has never been used before is not only pretty in appearance
but also helps protect the contents of the bottle from ultraviolet
rays. |
|
which until this day had never been
given to the consumer before. He produced small booklets of
use for each product giving simple and practical guidelines
on its taste, its use and information about il senso del buono.
He is constantly informing the consumer through seminars and
lectures in schools, Chambers of Commerce, various associations,
to buyers of the grande distribizione in cookery schools in
the US, Europe and Asia and in prestigious academies. Communication
is the focal point of the business, both privately and through
the internationally acclaimed MICO - International Movement
for the Culture of Olive Oil.
At the beginning of the 1990s
he created the first and only instrument used to taste extra
virgin olive oil - a degusto. This comes together with a practical
guide and has been translated into many languages. The international
patent is appendixed to the Articles of the Olive Oil Quality
Congress of the Accademia dei Georgofili.
In 1996, after 4 years of research, Grappolini launched the
Res Essenziale range. It is a fruitful marriage between natural
essential oils produced by Vegetal Progress, basil, rosemary,
garlic, lemon and orange and Grappolini's very own organic
extra virgin olive oil, Ciao Palle. Through this range he
took on a new challenge and took new steps toward high natural
cuisine, niche sections of the market, which are cultures
rich in creativity and personality.
Through his continual research and experimentation in this
field, Giuseppe Grappolini continues to make people aware
of the true culture of extra virgin olive oil. |
